Structured Data: SEO Mythbusting (Bonus Material)


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In this bonus material from the filming of last week’s episode (Googlebot: SEO Mythbusting), Martin Splitt (WebMaster Trends Analyst, Google) and his guest Suz …

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27 replies
  1. Dana Lee Gibson
    Dana Lee Gibson says:

    I have a question: Does Structured Data and Rich Results (basically any of the Schema.org stuff) have any effect on Ranking?
    The reason I ask is that the websites that rank the highest for our business keyword (house plans) don't seem to have any Schema.org stuff. At least not according to the Google Testing Tools. 
    Am I wrong in thinking adding this stuff will help my site with ranking? Am I wasting my time?
    Oh, great video and Great Series!

    Reply
  2. Marek P
    Marek P says:

    If Microsoft people ask google how the search engine works it pretty much tells you that they are in a stone age. If I was Microsoft CEO or VIP I'd fire the person right after the first episode as they bring nothing but an embarrassment to the company.

    Reply
  3. Sam Hong
    Sam Hong says:

    When Google brings out the info for the large image structured data. Could you give some proper examples! Martin and John in your talk (see here: https://youtu.be/ufcijo46LCU?t=1589) – this is actually not helpful to the real world. For example most blog pages being marked up would have the main @type of 'article' and so my point is you guys need to create some code examples that are not just a single image. No one in the real world has a web page with a single large image! In a real world many people would have an article and the primary image is a large image. Please create proper code examples when writing the doc's – thanks.

    Reply
  4. Spooky Boo's Scary Story Time
    Spooky Boo's Scary Story Time says:

    It seems all google looks for are keywords and it is so annoying because I write horror stories which means that these are fictional stories that don't focus on keywords. I want people to find them in a search and read them, but all it seems google does these days is focus on keywords that would make my stories unnatural placement on keywords. I have "scary stories" but the content is fictional, so I have to put 'scary stories" in all of my posts? It looks dumb. It's the same with youtube. No one can find your video unless you spam keywords in the title which is dumb. The world is turning into one ugly index.

    Reply

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