International SEO: Where to Host and How to Target - Whiteboard Friday


International SEO has one super-sticky issue: where do you host? Whom do you target? Rand talks pros and cons of using subdomains, subdirectories or …


7 replies
  1. raja kumari
    raja kumari says:

    Really helpful and information – thank you!
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  2. Philip Wilson
    Philip Wilson says:

    Other ways around the bot redirection problem may just be to use a sitemap and/or hreflang tags – Google Search Console has documentation on how to do this for multi-regional sites.

  3. Alejandro Veltri
    Alejandro Veltri says:

    Hi! Great videos! A question: if I need something like /blog and also internationalization, should I make something like /fr/blog or /blog/fr or any other option is better for this case? Thanks.

  4. Jonathan Renard
    Jonathan Renard says:

    Hi, how about duplicate content issues, how do you tackle them internationally? Specifically video content as producing different written content is rather easy? How do you avoid duplicate content on videos?

  5. Hispanic Market Advisors
    Hispanic Market Advisors says:

    Interesting video discussing subdomains, subdirectories or ccTLDs for #internationalseo . Unfortunately, in search results, I still see a lot of content from other countries ranking higher than local content. This is specially the case in the US (with a large bilingual community of Hispanic descent), when you are searching in Spanish for Spanish-language content, for instance, You will notice that search engines will display content from Colombia or Mexico, over Spanish-language content from US-based bilingual sites, even when these US sites have configured their Spanish-language web properties in Google Webmaster tools indicating that they are targeting users in the US. Shouldn't content residing in servers and IPs in US being displayed higher than those from other Spanish-language countries when the search is being conducted by a User in the US? Otherwise, isn't that doing a disservice to the User? 

  6. veryblack
    veryblack says:


    I have a medium size property listing website (1500 visitors for day), which works in 2 languages (english and turkish)
    Currently I am using url parameter to distinguish languages, I will change this with one of the alternate approaches as your video.
    I want to target turkish to Turkey, but english should not be targeted anywhere. I think it is better to leave it international.
    Which approach do you advise to me?

    Pls visit

    Thanks before.


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