Web Performance: SEO Mythbusting


In this fourth episode of SEO Mythbusting, Martin Splitt (WebMaster Trends Analyst, Google) and his guest Ada Rose Cannon (Web Developer Advocate, …


21 replies
  1. etverse
    etverse says:

    Can you explain why server-side rendering is preferable, from a technical site-indexing perspective? I'm relatively new to web development, and just started learning React. I would like to take steps to make the site user-friendly for visitors on older/low-end devices, and maximize the indexibility(?) of my sites. Thanks for this very informative talk.

  2. Rowan Collins
    Rowan Collins says:

    Interesting video. Part of my discussion in the office today was a type of chicken before the egg situation. Should companies use the most innovative technology to give the best experience and hope that Google catches up, or should they use older technology and try to leverage that for as long as possible.

    The sentiment here seems to be that HTML and CSS are still the best, and other innovations are going to be hard for Google to keep up with.

    I think that the recent change to update Chromium on Googlebot is a great step forward. I'm particularly interested in page rendering and micro-optimisations. I've too came to the conclusion that Javascript is something that should be used responsibly where it is currently used generously.

  3. Ross Barefoot
    Ross Barefoot says:

    4:29 – "What we do want is to open this black box of SEO for everyone…" As someone who has been frustrated at that black box, I applaud this sentiment. And Martin does seem genuine about that desire. I look forward to looking more clearly inside. Thanks!

  4. Barton Interactive
    Barton Interactive says:

    Here’s an SEO myth we’ve been scratching our heads over… As a web design agency, we add a “Site by…” link to the footer of some of the new websites we build. We’ve recently been told that it could lead to penalties, though in my 15+ years of experience, this is quite normal. Any comments on this? Much appreciated!

  5. Twyla-Vision
    Twyla-Vision says:

    Why is it Google will do an algo update and your site can lose hundreds of visitors per day, but they can't tell you what your site specifically is doing wrong, but they can send me messages in Search Console to tell me my text elements are too close together when they're not.

  6. Ryan McCain
    Ryan McCain says:

    These are great, but I felt like this one really didn't cover the topic too much. I'd like to see another 10 minutes on performance.

    PS': Does anyone else notice that everyone on this show has similar hair dye? I wonder if they is a prereq for getting on the show?

  7. Niall Flynn
    Niall Flynn says:

    This is excellent, I have great reports/case studies of this. Moving to a simpler mobile first UI, a proper CDN based web host. Using CDN fed images. But more importantly design for a phone first. Load times of 2 seconds now are slow. One thing I see as a huge issue, is the mis info out there re hosting. Poor hosting is the main issue, lack of PHP etc. Google need to tell more folks about AMP too!


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