What Are Pillar Pages & How They Impact Content Marketing & SEO


Content marketing is essential to SEO. Having in-depth and detailed content that matches your prospects and users intent can lead to better visibility, more share …


12 replies
  1. Julio Castillo
    Julio Castillo says:

    👍👌Great video! Thanks for sharing. Would this work for new website? I'm not sure I understood, are the pillar pages the same as a normal webpage? Or is it that the pillar page relates to a particular page in a website? Thank you 😊

  2. chocolatito1986
    chocolatito1986 says:

    I liked the video but it would have been better if you would have use a different semantic group outside SEO, something more simple and known for most of people, since the logical pilars to you are not logigal to everyone else in such topic

  3. Adib Alami
    Adib Alami says:

    I have watched mutiple very long videos about this pillar page concept. You have explained it the most clear in the least amount of time! What is unclear that I am trying to figure out for certain is as follows. Step one: Make a "pillar page" for me that is a free commercial roof inspection In that Pillar post (which is a WEB PAGE not on my main website menu just in the background correct?), I go on to mention in the pillar page what to look for in an asphalt shingle roof (link to sub topic, which is a BLOG POST OR ANOTHER WEBPAGE??!) and then briefly tile roof with (link to subtopic, again webpage or blog post?!). MY QUESTION that I need to know for certain to get started is, are the subtopics webpages or blog post? I know they have to link.

    Second phase of the question: Lets say I figure out if the sub topics need to be webpages (not included in the main menu) or blog post, either way linking to the pillar page and pillar page to them. Now I have all that set up. Now I go to hoot suite to post the links to my sub topic blogs to all the social media outlets. These post are exerts of my subtopic heading in the title, with a link to that sub topic on my facebook for example. Again same question, am I linking back to a sub topic blog post and in that a link back to the pillar page???

    Do I just post on social media the pillar topic like I would post the sub topics on social media?

    If the subtopics are also webpages and not blog posts, I still link the webpage to the main pillar webpage but then what do I do? Make a short blog post linking to the sub topic webpage which then intern links to the pillar webpage? Then take that blog post and post that title link to facebook/ twitter ect. Trying to drive traffic from FB>blog post>subtopic>pillar topic?

    I may be over thinking it but its a lot of work (do it right the first time kind of thing) I am just confused on the technical route we are trying to drive traffic. from social post to webpage or blog post and are we suppose to link both pillar topic and sub topic on our social media outlets?

    third and final
    If I want to rank for commercial roof repairs plano tx. I would create that as the pillar title with links to many sub topics related to commercial roofing in Plano tx.
    I also want to rank for commercial roof repairs arlington Tx. Do I create a similar (not exact wording copy) pillar topic with similar sub topics just for Arlington?

    If you could please help me answer these 3 questions I would greatly appreciate the help. I am trying to avoid running circles in the drive way. Most of my competition is doing the old seo content so I am more confused than ever.


  4. Goldy Arora
    Goldy Arora says:

    Thank you so much, very crystal clear.

    I followed this for my content and created a pillar page here https://www.goldyarora.com/g-suite-setup/ and then a created and linked cluster pages along with internlinking, however I didn't get the results am after.

    May you help me understand what am I missing and should focus on?

    Thank you again for awesome work, keep sharing the good work.

  5. Chris Mallon
    Chris Mallon says:

    Thanks for this! Would you say that the Pillar content is a little more static or long-term than the internal link content? How often would you recommend updating the Pillar content?


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